Our values

Our culture is founded on five core values that we treat as guiding lights in all that we do. They are: Bring Your Passion, Be Humble, Keep It Personal, Set Your Line, and Push Our Limits. These values are foundational to fulfilling our purpose for making ocean enthusiasts' lives better.


Humble beginnings

Since Surfline's 1985 debut, surfer behavior has been entirely transformed as a result of this product and craft. Part science, part art and part pure data, a Surfline subscriber can now check swell predictions two weeks in advance, from any device --and not just from their backyard, but from anywhere on the planet. Wave and weather forecasting changes how you approach your life. It helps you choose which boards to take to G-Land. It gets you out of bed on mornings you'd otherwise have missed. Most importantly, it keeps you tuned in to movements in the ocean that once were utter mysteries.

Surfline 1985

Making history

The first live camera, or "surf cam" as they've become known by a generation of Net-savvy waveriders, was setup by our late founder Sean Collins in Huntington Beach for the 1996 U.S. Open. Using a closed circuit video security camera and a computer program called "Snap and Send," every five minutes the program would take a single frame from the camera record and upload it to whatever place you'd instructed it. Presto: A live webcam view of the beach, pretty impressive for 1996. Since then our network of live cameras has grown to over 200 and the quality has steadily increased to 4K (although shhhh, that's still under wraps here at the office).

New market expansion

In recent years we've added two new products to our portfolio: FishTrack and Buoyweather. FishTrack helps fishermen find and catch more fish. Buoyweather provides mariners with accurate and accessible data, which helps them safely enjoy the ocean.

New Marine Market Expansion


Surfline's culture is built upon our core values. We pursue achievement with humility and never lose touch with our roots. We encourage balance and make sure our employees feel empowered to do their job AND take necessary breaks. We are at our best when we are closest to the source of our existence: the ocean.


Executive Team

Jeff Berg

Chairman and Chief Executive Officer

Jeff is the Chairman and CEO of Surfline. He is also Chairman of NTN Buzztime, Inc., a publicly traded provider of interactive games. From 2002 to 2007, Jeff was on the Board of Surfrider Foundation. In 1999, he co-founded Swell, a direct marketer of surf apparel and accessories, which was sold to Billabong in 2009. Jeff pilots an Aero Commander throughout the Caribbean, Central America and Baja in support of the company's R&D and quality control programs.

Ross Garrett


As President, Ross is responsible for carrying out the company vision and strategy. Ross has two decades' experience in digital product, media and marketing. He's co-founded two successful brands, and worked as Director of Operations and Development for The Surfer's Journal, Partner at Airborne Media and Publisher of Surfing Magazine. He holds a BA from the University of Southern California, and serves on the boards of the Surf Industry Manufacturers Association (SIMA), and the SIMA Humanitarian Fund. He lives in Leucadia with his wife Alexis and their two sons, Henry and Conrad.

Ben Freeston

VP of Data Science

Ben is responsible for leading science and data strategy at Surfline. As the founder of Magicseaweed.com, Ben spent almost two decades playing at the intersection of data and product in surfing, becoming an evangelist for the power of new data science techniques to help deliver the next generation of surf zone modelling. He lives in Laguna Niguel with his wife and three children and still tries to surf everyday, regardless of the conditions.

Gavin Cooper

VP of Technology

Gavin leads Surfline's Product Management and Design functions. He is responsible for the core products and features our users love. Gavin joined Surfline in 2014 from Magicseaweed where he lead the product and engineering team for 4 years. Gavin has been strategizing, designing and building mobile apps since before there was an iPhone back when J2ME was the flavour. Gavin received his BSc in Digital Art and Technology from the University of Plymouth and also holds a BTEC Diploma in eBusiness. Gavin spends his time surfing and reading about everything tech: code, design, strategy and business.

Johnny Marcon

VP of Operations

Johnny oversees the business operations functions for Surfline. He holds a BA in Business Economics & Accounting from UCSB, and spent several years in Santa Barbara post-graduation working as a Product Manager for Graphiq, Inc. He believes fervently in people-first strategy and the power of sweet treats to solve any corporate dispute. He is a devout follower of the Lakers and Dodgers and currently resides in Dana Point with his wife, Mia.

Dustan Berg

VP of Finance

Dusty is responsible for all aspects of corporate finance at Surfline. He's spent the past decade working alongside innovative tech companies both as an internal stakeholder and an external pundit. Before joining Surfline in 2015 he spent four years as Director of Financial Planning & Analysis at NTN Buzztime and prior to that published equity research on the payments industry for Raymond James Financial. Dusty holds a B.S. in Finance and Information Systems from the University of Florida and is a CFA charterholder.

Management Team

Dave Gilovich

Brand Director

Dave is responsible for all non-weather content on Surfline; a position he has held for the past ten years. Prior to joining Surfline, Dave served as Vice President of Marketing for Gotcha Sportswear, where he directed the marketing efforts for three international fashion brands. Previously he was the Editorial Director of Western Empire Publications and was responsible for leading Surfing Magazine past Surfer Magazine in total paid circulation. Despite the growing crowds, Dave is determined to surf Trestles to the bitter end.

Kevin Wallis

Director of Forecasting

Kevin is responsible for the operation and management of Surfline’s forecast team, a role he has grown into during the past two decades. Kevin received his BA in Psychology from Claremont McKenna College and his Broadcast Meteorology Certificate from Mississippi State University. In addition to overseeing the day-to-day forecast operations at Surfline, Kevin is the primary forecaster for the World Surf League’s World Championship Tour (WCT) and Big Wave Tour (BWT) events, a role which brings him both great joy and great stress. Outside of nailing a high-profile swell forecast or spending time with his wife and son, Kevin likes nothing more than scoring a good combo swell at home in the Fall.

Brenden Tkach

Director of Software Engineering

Brenden is responsible for the direction of the software engineering functions across the various brands at Surfline. Prior to joining Surfline, he led engineering teams who built international e-commerce web and mobile platforms used by millions of customers around the world. He also worked at a Fortune 500 telecommunication company where he led software development and business intelligence teams. Brenden holds a B.S. from Pepperdine University and an M.B.A. with a focus in organizational leadership and development from Brandman University. He lives in Aliso Viejo with his wife and three kids. He enjoys, camping, fishing, scuba diving and mountain biking.

Analisa Keef

Director of Product

Analisa leads the Product Management team at Surfline/Wavetrak. She has 15+ years of experience in Product Management. Prior to Surfline she led product teams at Facebook, the LA Times, Disney, and Comedy Central. She studied Anthropology and Computer Science at the University of Texas at Austin and is one of three product team members who hail from the Lone Star state. She currently lives in Long Beach with her husband Tim, her son Oskar, and their pup Penelope.

Matt Galvin

Director of Accounting & Administration

Matt oversees the accounting, business support, and financial planning and analysis functions at Surfline. Before joining Surfline, Matt was an Assistant Controller for Marriott International and oversaw a team of accountants at Marriott's 3rd largest profit contributor. Matt holds a B.S. in Accounting from San Diego State University. When not deep in Excel Matt enjoys scuba diving and being a new father.

Denny Jaconi

Director of Content Marketing

With over ten years in digital marketing, Denny creates innovative product marketing and media strategies that support Surfline's evolving platforms. Prior to Surfline, he led content marketing at Danaher Corporation (a Fortune 50 company), was Director of SEO at Equities.com, and co-founded a digital marketing agency, WebGem Network. His passion for surfing started at a young age where he grew up in a small community of surfers and fishermen in the Los Angeles area. When he’s not building marketing campaigns, you can find him chasing swells south of the border or at one of his local surf spots with his dog Luigi.

Board of Directors

  • Jeff Berg - Chairman and CEO of Surfline.
  • Kevin O'Connor - CEO Graphiq. Former CEO and Chairman of DoubleClick.
  • Josh Litwin - CEO Memento Press.
  • Philip Kaplan - Former COO of Quality Systems and exec officer numerous NASDAQ tech companies.
  • Michael Worosz - SVP, Head of Corporate Development & Strategy at Take-Two Interactive.

Advisory Board

  • Mark Taylor - President, MDT and Associates.
  • Darrell Rodriguez - COO at Spatial™ Inc.


Sean Collins 1952 - 2011

Founder, President and Chief Surf Forecaster

Video about Sean's impact on the sport of surfing.

Collins was the first person to accurately forecast swells on a regular basis in the '70s and early '80s. He pioneered and created the first ongoing surf forecast available to the surfing public via Surfline and 976-SURF in 1985. He developed a sophisticated, proprietary system of wave forecasting—much of which is currently used in LOLA, Surfline's Global Swell Model.

Through Surfline, Collins provided weather and forecasting services to every lifeguard agency in California, the Coast Guard, U.S. Navy Seals, National Weather Service, numerous television and movie production companies, multiple domestic and international governmental agencies and nearly every surf company in the world. Collins also developed the first live "surf cam" in 1996, the precedent for the Surfline camera network available on Surfline.com today. He was named one of the "25 Most Influential Surfers of the Century" by Surfer Magazine in the summer of 1999, the "8th Most Powerful Surfer in the Surf Industry" by Surfer Magazine in the summer of 2002, and in the TOP 100 People who wield the most power and influence in Southern California by the Los Angeles Times WEST Magazine in the summer of 2006. In July 2008 Sean was inducted into the Surfer's Hall of Fame with his foot and hand prints immortalized in stone on the corner of Pacific Coast Highway and Main Street in Huntington Beach, right next to the Duke Kahanamoku statue in front of Huntington Surf & Sport. Collins also directed an exclusive crew of big-wave riders to chase the largest waves on Earth—including Mike Parsons, Brad Gerlach, Shane Dorian, Greg and Rusty Long, Jamie Sterling and many more. Collins was a keen surfer himself who explored waves by land, air and sea for more than 40 years. The Surfline staff always knew a good south swell was on the way when Collins disappeared out of the office on one of his many solo surf trips to Baja.

Bring the passion

Make your next job your last stop.