For 35 years, Surfline/Wavetrak has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other boating, fishing and surfing enthusiasts, we’ve made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better -- supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge.
Every day, hundreds of thousands of people around the world depend on Surfline/Wavetrak’s sites, apps and products to enrich their experiences in and around the ocean. Powered by a 35-year data set; proprietary swell, wind and weather modeling; an expert team of meteorologists and scientists with more than 120 years of combined experience, live HD cameras at over 600 locations worldwide, and award-winning editorial content, the Surfline/Wavetrak brands -- Surfline, Magicseaweed, Coastalwatch, Buoyweather and FishTrack -- are a trusted resource for ocean-goers everywhere.
“We empower our people to do what they do best.”
We empower people to do what they do best. Our core values reflect a belief in a balanced company culture -- creating equilibrium between our never-ending quest to add value for our customers and living a healthy, rewarding lifestyle in and around the ocean. We lean on our values as a guiding light for all our decisions, from strategic planning to cleaning up after ourselves in the office kitchen (well, usually).
Share the stoke for living out and delivering the peak ocean experience.
Identify clear objectives, commit to the goal, and deliver.
Project the golden rule both in the water and with our users, customers and partners.
Don’t be a kook and think you have all the answers, be collaborative and have a sense of humor.
We seek ways to grow ourselves, our business and our impact on the world; our purpose is never fully attained.
We can’t accomplish any of our goals without the right people, and we maintain high standards throughout the employee lifecycle – from the recruiting process to the performance management process. We are relentless in our pursuit of maximizing hard skills, soft skills and general potential to ensure a symbiotic point of appreciation from team members within our organization by offering them the opportunity to work alongside smart, thoughtful and passionate people.
Our engineers are organized into autonomous, cross-functional teams that are committed to managing our technical debt effectively and rapidly upgrading our technology to meet the growing demands of our ever-expanding user base. We entrust our engineers to pick the best tools and solutions for the job at hand. We are confident that — given the proper direction, autonomy and maybe a little elbow grease — our team can accomplish anything.
"Being part of the Wavetrak Engineering Department means: Shipping code to millions of people; having a seat at the table and shaping our stack, tools and processes from day one; and being part of a team that has a genuine and shared passion for engineering, as well as a passion for the impact we have on our products and users."
There’s nothing like building a product for a personal passion, which is what our product management team members do every day. As a product team member at Surfline/Wavetrak, you will help people enjoy the ocean each and every day — a core purpose we’ve been fulfilling for 35+ years — and we feel honored to be able to affect the next 35+ years for the millions of users who depend on us daily.
"Working in the Surfline product organization means continual personal and professional growth. If I want to learn something, there's never a lack of opportunity to learn it here. Motivation, determination, and stoke are always high...smiles and froth are never hard to find."
Our Content and Marketing people are the voice of Surfline/Wavetrak – the creative team that tells stories about the products we offer and honors the ocean that inspires us. Using channels ranging from on-site and in-app articles to social media, email and public relations, Content and Marketing helps connect Surfline/Wavetrak to the hearts and minds of ocean enthusiasts around the world.
"One of the biggest perks of working at Surfline – besides glancing up from my computer screen to see the Pacific Ocean right outside our office windows – is the people I work with. They’re passionate, exceptional at what they do, and always willing to collaborate.
One of our organizational points of pride is a consistent company culture across all our global locations. From Plymouth, England, to the northern beaches of Sydney, Australia, to our corporate headquarters in Huntington Beach, California, there’s a common thread of commitment to our core purpose, and a sense of joy for being able to live near the ocean. Our unbeatable office locations don’t hurt, either.
Locations: Huntington Beach, CA | Nags Head, NC | Plymouth, UK | Avalon Beach, AUS
Flexible schedules/work-life balance
Dog-friendly office (HQ)
Generous vacation &
paid time off
Retirement plan/pension contributions
100% company-paid health premiums for employees
Healthy snacks & craft coffee (HQ)
Jeff is currently the Chairman and CEO of Surfline\Wavetrak. He was previously Chairman of NTN Buzztime, Inc., from 2009 to 2019 and Chairman of Accent Health from 1995 to 2000. From 2002 to 2007, Jeff was on the Board of Surfrider Foundation. In 1999, he co-founded Swell, a direct marketer of surf apparel and accessories, which was sold to Billabong in 2009. From 1993 to 2006, Jeff was the Chief Investment Officer of Matador Capital. Jeff pilots an Aero Commander throughout the Caribbean, Central America and Baja Mexico in support of the company's R&D and quality control programs.
As President, Ross is responsible for carrying out the company vision and strategy. Ross has two decades' experience in digital product, media and marketing. He's co-founded two successful brands, and worked as Director of Operations and Development for The Surfer's Journal, Partner at Airborne Media and Publisher of Surfing Magazine. He holds a BA from the University of Southern California, and serves on the boards of the Surf Industry Manufacturers Association (SIMA), and the SIMA Humanitarian Fund. He lives in Leucadia with his wife Alexis and their two sons, Henry and Conrad.
Ben is responsible for leading science and data strategy at Surfline\Wavetrak. As the founder of Magicseaweed, Ben spent almost two decades playing at the intersection of data and product in surfing, becoming an evangelist for the power of new data science techniques to help deliver the next generation of surf zone modeling. He lives in Laguna Niguel with his wife and three children and still tries to surf everyday, regardless of the conditions.
Gavin leads Surfline\Wavetrak's technology efforts. He is responsible for the core systems that power the products our users love. Gavin joined Wavetrak in 2014 from magicseaweed where he led the product and engineering team for 4 years. Gavin has been strategizing, designing and building mobile apps since before there was an iPhone back when J2ME was the flavour. Gavin received his BSc in Digital Art and Technology from the University of Plymouth and also holds a BTEC Diploma in eBusiness. Gavin spends his time surfing and reading about everything tech: code, design, strategy and business.
Johnny oversees the operational functions of Surfline\Wavetrak with the goal of making sure everyone in the company is happy and productive. He holds a B.A. in Business Economics & Accounting from UCSB, and spent several years in Santa Barbara post-graduation working as a Product Manager for Graphiq, Inc. He believes fervently in people-first strategy and the power of sweet treats to solve any corporate dispute. He is a devout follower of the Lakers and Dodgers and currently resides in San Juan Capistrano with his wife, Mia.
Dusty is responsible for all aspects of corporate finance at Surfline\Wavetrak. He's spent the past decade working alongside innovative tech companies both as an internal stakeholder and an external pundit. Before joining Wavetrak in 2015 he spent four years as Director of Financial Planning & Analysis at NTN Buzztime and prior to that published equity research on the payments industry for Raymond James Financial. Dusty holds a B.S. in Finance and Information Systems from the University of Florida and is a CFA charterholder.
Willy oversees design at Surfline. He is deeply committed to building and leading teams that develop thoughtful, customer-centered products, and brands. Previously he led design at Starbucks while launching their Mobile Order platform in North America and throughout the world. He is megathankful to have a wife and 5 kiddos that are always up for an adventure and yearn to hear his award winning dad jokes. To avoid the crowds he is known to partake in arms-only paddles and sometimes crosses open ocean channels.
Kenny leads the Product Management group, responsible for bringing Surfline\Wavetrak’s core vision and strategy to life. He joined the team March 2020 and brings 20+ years of consumer product and marketing experience that spans software, e-commerce, automotive, and FinTech. With a passion for technology, the ocean, and creating compelling, purpose-driven experiences, Kenny dreams of transporting Wavetrak to the next level. He spends most of his non-working hours on house projects or chasing waves in South Orange County with his wife Camille and two boys, Monte and Diego.