For 35 years, Surfline\Wavetrak has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other boating, fishing and surfing enthusiasts, we’ve made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better -- supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge.
“We empower our people to do what they do best.”
We empower people to do what they do best. Our core values reflect a belief in a balanced company culture -- creating equilibrium between our never-ending quest to add value for our customers and living a healthy, rewarding lifestyle in and around the ocean. We lean on our values as a guiding light for all our decisions, from strategic planning to cleaning up after ourselves in the office kitchen (well, usually).
Share the stoke for living out and delivering the peak ocean experience.
Identify clear objectives, commit to the goal, and deliver.
Project the golden rule both in the water and with our users, customers and partners.
Don’t be a kook and think you have all the answers, be collaborative and have a sense of humor.
We seek ways to grow ourselves, our business and our impact on the world; our purpose is never fully attained.
We can’t accomplish any of our goals without the right people, and we maintain high standards throughout the employee lifecycle – from the recruiting process to the performance management process. We are relentless in our pursuit of maximizing hard skills, soft skills and general potential to ensure a symbiotic point of appreciation from team members within our organization by offering them the opportunity to work alongside smart, thoughtful and passionate people.
Our engineers are organized into autonomous, cross-functional teams that are committed to managing our technical debt effectively and rapidly upgrading our technology to meet the growing demands of our ever-expanding user base. We entrust our engineers to pick the best tools and solutions for the job at hand. We are confident that — given the proper direction, autonomy and maybe a little elbow grease — our team can accomplish anything.
"Being part of the Wavetrak Engineering Department means: Shipping code to millions of people; having a seat at the table and shaping our stack, tools and processes from day one; and being part of a team that has a genuine and shared passion for engineering, as well as a passion for the impact we have on our products and users."
There’s nothing like building a product for a personal passion, which is what our product management team members do every day. As a product team member at Surfline/Wavetrak, you will help people enjoy the ocean each and every day — a core purpose we’ve been fulfilling for 35+ years — and we feel honored to be able to affect the next 35+ years for the millions of users who depend on us daily.
"Working in the Surfline product organization means continual personal and professional growth. If I want to learn something, there's never a lack of opportunity to learn it here. Motivation, determination, and stoke are always high...smiles and froth are never hard to find."
Our Marketing team connects Surfline\Wavetrak with ocean enthusiasts all around the world. We tell the stories about our products and content — helping our community, users, and subscribers get the most enjoyment out of using our services. The marketing team develops brand strategy, campaign strategy, and activates channels including social media, product messaging, email, as well as athlete and brand partners.
"The best part about being on the Marketing team and at Surfline is all the stellar people I get to interact with daily. Not only is everyone super passionate about the work we're doing, but I'm constantly learning from my coworkers and being blown away by what we're accomplishing together."
By leveraging its unique combination of extensive editorial experience and deep connections to the boating, fishing and surfing communities, the Surfline/Wavetrak content team brings real value to the growing number of people interested in the ocean and invested in an ocean lifestyle. Offering not only exclusive, authoritative features and franchises, the content team’s rich storytelling helps connect Surfline/Wavetrak to the hearts and minds of ocean enthusiasts around the world.
“Surfline's the most tuned in, comprehensive and accessible surf company I've come across in all my working life. Working in the global content team is an opportunity to do your best work every day, and to use that work as an excuse to surf as much as possible. It's my dream job!”
One of our organizational points of pride is a consistent company culture across all our global locations. From Plymouth, England, to the northern beaches of Sydney, Australia, to our corporate headquarters in Huntington Beach, California, there’s a common thread of commitment to our core purpose, and a sense of joy for being able to live near the ocean. Our unbeatable office locations don’t hurt, either.
Locations: Huntington Beach, CA | Nags Head, NC | Plymouth, UK | Avalon Beach, AUS
Flexible schedules/work-life balance
Dog-friendly office (HQ)
Generous vacation &
paid time off
Retirement plan/pension contributions
100% company-paid health premiums for employees
Healthy snacks & craft coffee (HQ)
Kyle Laughlin serves as Chief Executive Officer and Board Member for Surfline\Wavetrak. As CEO, Kyle oversees a team dedicated to connecting people to their passion. Kyle has held senior leadership roles at Amazon and Disney and has spent the last 20 years in technology, media, and entertainment where he led organizations devoted to innovation and the creation of next-generation digital content and products across platforms and devices. Prior to Amazon and Disney, he served as General Manager for Yahoo Sports & Games, where he led all programming, content, and business strategies for these industry-leading digital properties. Before Yahoo, he held several positions with top technology companies and consultancies. Kyle born and raised in Chicago, IL, and graduated from the University of Arizona with a Bachelor of Science degree in Management Information Systems. Kyle, his wife Jennifer, daughter Maeve, and dog Zeus live in Laguna Niguel, CA.
Jeff serves as Executive Chairman of Surfline\Wavetrak. He was previously Chairman of NTN Buzztime, Inc., from 2009 to 2019 and Chairman of Accent Health from 1995 to 2000. From 2002 to 2007, Jeff was on the Board of Surfrider Foundation. In 1999, he co-founded Swell, a direct marketer of surf apparel and accessories, which was sold to Billabong in 2009. From 1993 to 2006, Jeff was the Chief Investment Officer of Matador Capital. Jeff pilots an Aero Commander throughout the Caribbean, Central America and Baja Mexico in support of the company's R&D and quality control programs.
Dave is responsible for all non-weather content on Surfline; a position he has held for the past fifteen years. Prior to joining Surfline\Wavetrak, Dave served as Vice President of Marketing for Gotcha Sportswear, where he directed the marketing efforts for three international fashion brands. Previously he was the Editorial Director of Western Empire Publications and was responsible for leading Surfing Magazine past Surfer Magazine in total paid circulation. Despite the growing crowds, Dave is determined to surf Trestles to the bitter end.
Ben is responsible for product development and innovation across all Surfline\Wavetrak brands. As the founder of Magicseaweed, Ben spent almost two decades playing at the intersection of data and product in surfing, becoming an evangelist for the power of new data science techniques to help deliver the next generation of surf zone modeling. He lives in Laguna Niguel with his wife and three children and still tries to surf everyday, regardless of the conditions.
Gavin leads Surfline\Wavetrak's technology efforts. He is responsible for the core systems that power the products our users love. Gavin joined Wavetrak in 2014 from magicseaweed where he led the product and engineering team for 4 years. Gavin has been strategizing, designing and building mobile apps since before there was an iPhone back when J2ME was the flavour. Gavin received his BSc in Digital Art and Technology from the University of Plymouth and also holds a BTEC Diploma in eBusiness. Gavin spends his time surfing and reading about everything tech: code, design, strategy and business.
Johnny oversees the operational functions of Surfline\Wavetrak with the goal of making sure everyone in the company is happy and productive. He holds a B.A. in Business Economics & Accounting from UCSB, and spent several years in Santa Barbara post-graduation working as a Product Manager for Graphiq, Inc. He believes fervently in people-first strategy and the power of sweet treats to solve any corporate dispute. He is a devout follower of the Lakers and Dodgers and currently resides in San Juan Capistrano with his wife, Mia.
Dusty is responsible for all aspects of corporate finance at Surfline\Wavetrak. He's spent the past decade working alongside innovative tech companies both as an internal stakeholder and an external pundit. Before joining Wavetrak in 2015 he spent four years as Director of Financial Planning & Analysis at NTN Buzztime and prior to that published equity research on the payments industry for Raymond James Financial. Dusty holds a B.S. in Finance and Information Systems from the University of Florida and is a CFA charterholder.
Having previously been a senior executive leading Design for companies like Netflix, Blizzard Entertainment, and Hulu, Trent brings his expertise and vision to bear across Product, Marketing, and Editorial at Surfline\Wavetrak. He’s a champion for creativity, quality, and utilizing design to build experiences people love and help propel business growth. Trent charges waves, skateparks, and streets with equal abandon for safety, much to the dismay of his family.
Daniel leads all aspects of legal and business affairs at Surfline\Wavetrak, supporting Surfline’s global growth and international expansion, product growth, and corporate development. Prior to joining Surfline, Daniel spent over a decade practicing law at Hogan Lovells US LLP in New York, helping clients find creative solutions to drive value and growth for their global businesses. Daniel received his JD from Vanderbilt Law School and is licensed to practice in California and New York. He has dual BA’s in Political Science and Religion and a minor in Business Administration from Temple University.
Pete is responsible for leading Surfline’s business focus on inland wave developments and surf progression. Prior to joining Surfline\Wavetrak, he built and led the product development team at the Kelly Slater Wave Company (WSL) and launched Progression Labs, a startup focused on digital coaching in sports. Pete has a background in molecular and cell biology and 20 years’ experience leading strategy, product development, and marketing for a diverse range of biotech companies and his own startups. Pete lives in Encinitas, CA with his wife and two boys. When the waves are on he can be found between D Street and Swamis.